The Antwi Group is seeking an analytical, curious, detail-oriented, and business-focused Market Research Analyst to join our Research & Business Intelligence Department.
Working under the direction of the Director / Manager of Research & Business Intelligence and Business Intelligence Manager, the Market Research Analyst will conduct research and analysis designed to help The Antwi Group understand markets, industries, competitors, customers, audiences, pricing, emerging trends, and potential business opportunities.
The Analyst may conduct research involving music, entertainment, media, digital distribution, recording services, content production, technology, marketing, creative services, consumer behavior, geographic markets, new products and services, partnerships, and other areas relevant to The Antwi Group and its businesses.
The position will gather information from credible sources, evaluate source quality, organize market data, perform market-sizing and competitive analyses, identify relevant trends, prepare research reports, support strategic projects, and clearly communicate findings and limitations.
This position requires strong research ability, analytical reasoning, business judgment, written communication, intellectual curiosity, objectivity, attention to detail, and the ability to distinguish reliable evidence from assumptions or speculation.
Key Responsibilities
- Conduct market and industry research.
- Monitor relevant business and industry developments.
- Research competitors and market participants.
- Analyze customer and audience trends.
- Support market-sizing projects.
- Research pricing and service offerings.
- Evaluate geographic markets.
- Support new-product and new-service research.
- Research potential business opportunities.
- Assist with partnership and strategic research.
- Collect and organize market data.
- Evaluate the credibility and relevance of information sources.
- Maintain research-source documentation.
- Conduct quantitative and qualitative analysis.
- Prepare charts, tables, and research summaries.
- Develop market and competitor profiles.
- Support customer and audience research.
- Assist with surveys and structured research projects when appropriate.
- Identify important information gaps.
- Document research methodologies and assumptions.
- Prepare research reports and presentations.
- Monitor assigned industries for significant developments.
- Support Business Development and Executive Leadership with approved research.
- Coordinate with Business Intelligence personnel regarding internal company data.
- Maintain confidentiality regarding company strategies, research projects, and business opportunities.
Market Research
Research assignments may evaluate:
- Market size
- Market growth
- Customer demand
- Customer segments
- Market structure
- Pricing
- Competitors
- Distribution channels
- Geographic differences
- Barriers to entry
- Technology
- Customer needs
- Market risks
- Emerging opportunities
Research conclusions should clearly identify important assumptions and limitations.
Industry Research
The Analyst may monitor industries relevant to The Antwi Group, including:
- Music
- Recording
- Music distribution
- Entertainment
- Media
- Video production
- Photography
- Digital content
- Marketing
- Advertising
- Technology
- Creative services
- Other relevant business sectors
Industry Monitoring
The Analyst may track developments involving:
- New products
- New services
- New companies
- Partnerships
- Acquisitions
- Pricing changes
- Technology developments
- Distribution changes
- Consumer trends
- Business-model changes
- Geographic expansion
- Relevant regulatory developments
Significant developments should be summarized for appropriate stakeholders.
Competitive Intelligence
Competitive research may evaluate lawfully and publicly available information regarding:
- Products
- Services
- Pricing
- Positioning
- Customer segments
- Geographic presence
- Partnerships
- Distribution
- Marketing
- Public announcements
- Leadership changes
- Publicly available financial information
- Other legitimate business information
Competitive intelligence must be conducted lawfully and ethically.
The Analyst must not:
- Misrepresent their identity to obtain confidential information.
- Encourage unauthorized disclosure of trade secrets.
- Circumvent access controls.
- Use improperly obtained confidential information.
- Represent speculation as verified competitive intelligence.
Competitor Profiles
Competitor profiles may include:
- Company overview
- Products and services
- Target customers
- Pricing
- Market positioning
- Geographic presence
- Distribution
- Partnerships
- Strengths observed from available evidence
- Business developments
- Relevant public information
Profiles should distinguish verified information from analytical interpretation.
Market Sizing
The Analyst may support estimates involving:
- Total potential market
- Addressable market
- Serviceable market
- Customer population
- Potential demand
- Revenue opportunity
Market-sizing work should document:
- Sources
- Methodology
- Calculations
- Assumptions
- Time period
- Geography
- Limitations
Customer & Audience Research
Research may help identify:
- Customer needs
- Customer preferences
- Audience characteristics
- Purchase behavior
- Service expectations
- Price sensitivity
- Customer segments
- Acquisition channels
- Market perception
- Unmet needs
Research involving personal information must follow applicable company privacy and data-handling requirements.
Survey Research
Where appropriate, the Analyst may help develop:
- Research objectives
- Survey questions
- Sampling approaches
- Response categories
- Data collection procedures
- Analysis plans
Survey results should be interpreted according to the size and characteristics of the sample.
Pricing Research
The Analyst may research:
- Competitor pricing
- Subscription models
- Service packages
- Pricing structures
- Discounts
- Market price ranges
- Customer price expectations
Public pricing information should be documented with its applicable date because prices may change.
Geographic Research
Research regarding potential markets or locations may consider:
- Population
- Demographics
- Business activity
- Customer concentration
- Competition
- Infrastructure
- Costs
- Industry presence
- Market demand
- Other relevant factors
Opportunity Analysis
The Analyst may support evaluation of:
- New services
- New business units
- New markets
- New geographic locations
- Partnerships
- Distribution opportunities
- Technology opportunities
- Customer segments
- Other strategic initiatives
Analysis may consider:
- Market potential
- Customer need
- Competition
- Pricing
- Required investment
- Operational requirements
- Strategic fit
- Risks
- Information gaps
Final business decisions remain with authorized company leadership.
Trend Analysis
The Analyst may identify trends involving:
- Consumer behavior
- Technology
- Music consumption
- Media consumption
- Digital platforms
- Content formats
- Marketing
- Customer expectations
- Industry economics
- Business models
Trends should be supported by credible evidence and appropriate time periods.
Research Sources
Sources may include:
- Government data
- Regulatory publications
- Industry associations
- Public company filings
- Official company information
- Academic research
- Reputable research organizations
- Trade publications
- Market databases
- Surveys
- Internal company data
- Other credible sources
The Analyst should consider the quality, age, methodology, and potential limitations of sources.
Source Verification
Important information should be evaluated for:
- Original source
- Publication date
- Methodology
- Geographic relevance
- Population
- Sample size
- Potential bias
- Conflicting evidence
- Whether the information remains current
High-impact conclusions should not rely unnecessarily on a single weak source.
Research Documentation
Significant research may document:
- Research question
- Scope
- Sources
- Methodology
- Time period
- Geography
- Population
- Calculations
- Assumptions
- Limitations
- Findings
- Supporting evidence
Research Reports
Reports may include:
- Executive summary
- Objective
- Market overview
- Methodology
- Findings
- Competitive landscape
- Customer insights
- Market data
- Trends
- Risks
- Limitations
- Business implications
- Areas requiring additional research
Reports should clearly separate factual findings from interpretation.
Research Presentations
The Analyst may prepare:
- Charts
- Tables
- Market maps
- Competitor comparisons
- Trend summaries
- Executive presentations
- Opportunity briefs
Visual materials should represent the underlying evidence accurately.
Research Library
The Analyst may help maintain an organized research library containing:
- Industry reports
- Market data
- Competitor profiles
- Research notes
- Source documentation
- Historical analyses
- Market-sizing models
- Approved internal research
Access to licensed or confidential research should follow applicable restrictions.
Cross-Department Collaboration
Research & Business Intelligence Leadership — research priorities, methodology, and review.
Executive Leadership — strategic research and decision support.
Business Development — markets, partnerships, and opportunities.
Marketing / Social Media / Graphic Design — audience, customer, competitor, and market research.
Sales / Client Relations — customer and market intelligence.
Finance & Accounting — economic and financial information where appropriate.
Business Intelligence — internal company data and performance analysis.
Project Management — research supporting strategic projects.
Legal & Business Affairs — regulatory or legal research coordination where appropriate.
Creative Departments — audience and industry research relevant to music, media, and production.
Qualifications
- Bachelor’s or associate degree in Market Research, Marketing, Economics, Business Administration, Statistics, Finance, Communications, Data Analytics, or a related field preferred.
- Previous market research, business research, competitive intelligence, marketing analytics, consulting, strategy, or related experience preferred.
- Strong research and analytical abilities.
- Strong written communication skills.
- Excellent attention to detail.
- Ability to evaluate source credibility.
- Strong quantitative and qualitative reasoning.
- Ability to organize large amounts of information.
- Strong spreadsheet skills.
- Ability to communicate research findings clearly.
- Strong business judgment.
- Intellectual curiosity.
- Ability to manage multiple research assignments and deadlines.
- Ability to maintain confidential information.
Preferred Skills
Experience or education involving any of the following is a plus:
- Market research
- Competitive intelligence
- Industry research
- Customer research
- Market sizing
- Survey research
- Pricing research
- Data analysis
- Statistical analysis
- Business strategy
- Economics
- Research databases
- Data visualization
Experience within music, entertainment, media, technology, digital services, marketing, or creative industries is a plus.
Professional Expectations
The successful candidate should demonstrate:
- Intellectual curiosity
- Objectivity
- Analytical thinking
- Accuracy
- Professional judgment
- Organization
- Ethical research practices
- Professional communication
- Confidentiality
- Accountability
- Attention to detail
- Strong follow-through
Career Development
A potential career path may include:
Market Research Analyst → Senior Market Research Analyst → Research / Market Intelligence Manager → Director / Manager of Research & Business Intelligence
Employees may also develop toward Business Intelligence, Corporate Strategy, Business Development, Marketing Strategy, Consumer Insights, or Data Analytics depending on their professional interests.
Confidentiality
The Market Research Analyst may have access to strategic plans, market-entry studies, pricing analysis, customer information, partnership research, internal performance information, acquisition research, and other confidential company information.
Such information must only be accessed, used, and shared for legitimate authorized company purposes.
Location
Poconos, Pennsylvania
The position will primarily involve office-based research and analytical work but may occasionally require field research, industry events, conferences, meetings, partner visits, or other approved business activities.
Research deadlines, presentations, industry events, or business requirements may occasionally require travel, evening, weekend, or irregular-hour availability.
Employment Type
Full Time
Department
Research & Business Intelligence
Reports To
Director / Manager of Research & Business Intelligence / Business Intelligence Manager
About The Antwi Group
The Antwi Group is a growing organization operating across creative, entertainment, media, and related business sectors. Our teams bring together creative talent, technical expertise, management, financial discipline, technology, production, operations, and business development to build projects and opportunities designed for long-term growth.
Application
Interested candidates should submit an application outlining their education or training, market-research, business-research, competitive-intelligence, analytics, strategy, marketing, or related experience and other relevant qualifications.
Applicants may also be asked to provide a résumé/CV, professional references, relevant certifications, or examples of research or analytical work that the applicant is legally permitted to share.
Candidates with developing professional research experience may be considered if they demonstrate strong research ability, analytical reasoning, intellectual curiosity, accuracy, professional communication, attention to detail, and a willingness to learn.
Applicants should not submit confidential market studies, customer information, proprietary datasets, competitor trade secrets, internal reports, strategic plans, or other materials belonging to current or previous employers, clients, or business partners.
The Antwi Group is an equal opportunity employer. We consider qualified applicants without regard to characteristics protected by applicable law.