The Antwi Group is seeking an experienced, strategic, commercially driven, and relationship-focused Director / Manager of Sales & Client Relations to lead the company’s Sales & Client Relations Department.
Working closely with Executive Leadership, Business Development, Marketing, Finance, Legal & Business Affairs, Operations, and leaders across The Antwi Group and its businesses, the Director / Manager will be responsible for developing sales strategy, building revenue opportunities, establishing sales processes, managing client relationships, overseeing the sales pipeline, supporting proposals and negotiations, and leading the company’s sales organization.
The Director / Manager will help identify prospective clients and commercial opportunities, develop appropriate sales approaches, oversee client acquisition, maintain key accounts, establish sales targets and reporting procedures, support pricing strategy, coordinate proposals, monitor client retention, and ensure that commercial commitments are properly coordinated with the departments responsible for delivering them.
Sales activities may support services and opportunities across The Antwi Group’s creative, entertainment, media, music, technology, production, and related businesses.
This position requires significant sales and client-management experience, leadership, commercial judgment, negotiation ability, excellent communication, strategic thinking, professionalism, integrity, and the ability to develop long-term business relationships.
Key Responsibilities
- Lead the Sales & Client Relations Department.
- Develop company sales strategies.
- Establish sales procedures and standards.
- Develop appropriate sales targets and performance indicators.
- Build and manage the sales pipeline.
- Identify prospective clients and commercial opportunities.
- Develop client-acquisition strategies.
- Oversee prospect research and qualification.
- Lead significant client presentations and meetings.
- Develop sales proposals and commercial presentations.
- Coordinate pricing recommendations.
- Lead authorized commercial negotiations.
- Support contract coordination with Legal & Business Affairs.
- Coordinate revenue and pricing matters with Finance & Accounting.
- Maintain relationships with major clients.
- Develop client-retention strategies.
- Oversee account-management standards.
- Monitor client satisfaction and relationship health.
- Address significant client concerns.
- Coordinate sales activity with Marketing and Business Development.
- Establish sales forecasting and reporting.
- Review sales performance.
- Maintain appropriate client and sales records.
- Supervise Sales Managers, Sales Executives, Account Managers, Coordinators, and support personnel.
- Protect confidential client and commercial information.
Sales Strategy
The Director / Manager will help establish sales strategy involving:
- Target markets
- Customer segments
- Services
- Pricing approaches
- Sales channels
- Client acquisition
- Account development
- Client retention
- Cross-selling opportunities
- Sales territories where appropriate
- Sales targets
- Commercial priorities
Strategies should align with the capabilities and objectives of The Antwi Group and its businesses.
Sales Pipeline
The department may maintain a structured pipeline such as:
Lead → Qualified Prospect → Discovery → Proposal → Negotiation → Contract → Won / Lost → Client Onboarding
Each opportunity should have an appropriate owner and status.
Lead Generation
Potential opportunities may originate from:
- Marketing campaigns
- Website inquiries
- Professional referrals
- Existing clients
- Business Development
- Events
- Industry relationships
- Direct outreach
- Partnerships
- Inbound inquiries
- Other legitimate business sources
Prospect Qualification
Prospective opportunities may be evaluated based on:
- Business need
- Appropriate service fit
- Budget where known
- Timing
- Decision-making process
- Operational requirements
- Commercial potential
- Strategic relevance
- Ability of The Antwi Group to deliver the requested service
Discovery
Sales personnel should seek to understand:
- Client objectives
- Business requirements
- Problems to be solved
- Required services
- Expected timeline
- Budget considerations
- Decision criteria
- Relevant stakeholders
- Technical or operational requirements
Sales personnel should avoid promising capabilities that have not been confirmed internally.
Sales Presentations
The Director / Manager may lead or review presentations involving:
- Company capabilities
- Services
- Business solutions
- Creative services
- Production capabilities
- Technology
- Music and entertainment services
- Commercial proposals
- Other approved offerings
Sales Proposals
Proposals may contain:
- Client requirements
- Proposed services
- Scope
- Deliverables
- Timeline
- Pricing
- Assumptions
- Responsibilities
- Commercial terms
- Next steps
Relevant departments should confirm scope and delivery requirements before commitments are made.
Pricing
The Director / Manager may work with appropriate leadership and Finance regarding:
- Standard pricing
- Custom pricing
- Discounts
- Volume arrangements
- Project pricing
- Recurring services
- Bundled services
- Other commercial structures
Pricing decisions should follow company authorization requirements.
Negotiations
Within delegated authority, the Director / Manager may negotiate:
- Pricing
- Scope
- Deliverables
- Timelines
- Commercial arrangements
- Service expectations
- Renewal terms
- Other approved business matters
Legal provisions should be coordinated with Legal & Business Affairs.
Contract Coordination
Sales may provide Legal with:
- Client information
- Commercial proposal
- Scope
- Pricing
- Deliverables
- Timeline
- Negotiated business terms
- Relevant communications
Legal remains responsible for legal review and interpretation.
Client Onboarding
After an agreement is finalized, Sales & Client Relations may coordinate an organized transition involving:
Signed Agreement → Internal Handoff → Client Introduction → Project / Service Setup → Delivery
Important information should be transferred accurately to the departments responsible for execution.
Client Relationship Management
The department may maintain relationships through:
- Regular communication
- Account reviews
- Project follow-up
- Service updates
- Client meetings
- Renewal discussions
- Opportunity identification
- Issue escalation
Key Accounts
Important accounts may receive structured account plans containing:
- Client objectives
- Current services
- Key contacts
- Active projects
- Relationship history
- Commercial opportunities
- Risks
- Upcoming renewals
- Required actions
Account Growth
Appropriate account-development opportunities may include:
- Additional services
- New projects
- Expanded scope
- Additional business units
- Renewals
- Long-term relationships
Recommendations should reflect legitimate client needs.
Client Retention
Retention efforts may involve:
- Consistent service
- Proactive communication
- Appropriate follow-up
- Issue resolution
- Account reviews
- Renewal planning
- Understanding changing client requirements
Client Concerns
Significant client concerns should be:
- Documented
- Acknowledged
- Assigned
- Investigated
- Escalated appropriately
- Followed through to resolution
Sales personnel should coordinate operational issues with the department responsible for service delivery.
Customer Relationship Management
The department may maintain an approved CRM or similar system containing:
- Company
- Contact
- Opportunity
- Communication history
- Proposal
- Estimated value
- Stage
- Next action
- Account owner
- Contract or renewal information
Records should be accurate and current.
Sales Forecasting
Forecasting may consider:
- Pipeline stage
- Estimated opportunity value
- Expected timing
- Client status
- Historical conversion information
- Known commercial risks
Forecasts are planning estimates and should not be represented as guaranteed revenue.
Sales Reporting
Reports may include:
- New leads
- Qualified opportunities
- Proposals
- Pipeline value
- Closed business
- Lost opportunities
- Revenue associated with sales activity
- Client retention
- Renewals
- Account activity
- Sales cycle information
Lost Opportunities
Where practical, the department may document reasons such as:
- Price
- Timing
- Service fit
- Competitor selection
- Budget
- Project cancellation
- Internal client decision
- Other known factors
This information may help improve future sales activity.
Marketing Coordination
Sales will work with Marketing regarding:
- Lead generation
- Campaigns
- Sales materials
- Market positioning
- Client communications
- Events
- Case studies
- Website inquiries
Marketing develops market awareness; Sales converts appropriate opportunities into commercial relationships.
Business Development Coordination
Sales will work closely with Business Development regarding:
- Strategic opportunities
- Partnerships
- New markets
- New services
- Corporate relationships
- Major commercial initiatives
Business Development may identify strategic opportunities while Sales manages appropriate client-acquisition processes.
Finance Coordination
Sales may coordinate with Finance & Accounting regarding:
- Pricing
- Revenue planning
- Client billing requirements
- Credit considerations
- Payment structures
- Outstanding-account information where appropriate
- Sales reporting
Finance remains responsible for accounting and financial controls.
Client Credit & Payment Issues
Sales personnel should not independently alter approved payment requirements.
Credit, payment, collections, or significant billing matters should be coordinated with Finance & Accounting.
Cross-Selling
Because The Antwi Group operates across multiple business areas, Sales may identify legitimate opportunities for clients to use additional Group services.
Cross-selling should be based on actual client requirements rather than unnecessary services.
Entertainment & Music Sales
Depending on the business involved, commercial opportunities may include:
- Recording services
- Production services
- Media services
- Creative services
- Music-related services
- Distribution-related services
- Other approved offerings
Industry-specific requirements should be coordinated with the appropriate business unit.
Client Events
Sales personnel may represent The Antwi Group at:
- Industry conferences
- Networking events
- Trade events
- Client meetings
- Business functions
- Company events
- Other approved professional activities
Sales Ethics
Sales activity must be conducted professionally and accurately.
Personnel should not knowingly:
- Misrepresent company capabilities.
- Make unauthorized guarantees.
- Provide materially false information.
- Conceal material limitations.
- Offer unauthorized financial incentives.
- Make commitments outside their authority.
Conflicts of Interest
Potential conflicts involving clients, prospects, or commercial opportunities should be disclosed according to company procedures.
Confidentiality
Sales personnel may receive confidential information involving:
- Client businesses
- Projects
- Pricing
- Budgets
- Negotiations
- Strategies
- Artists
- Productions
- Technology
- Business plans
- Commercial relationships
Such information must only be accessed, used, and shared for legitimate authorized purposes.
Staff Leadership
The Director / Manager may supervise:
- Sales Managers
- Sales Executives
- Account Managers
- Sales Coordinators
- Sales Assistants
Responsibilities may include:
- Sales targets
- Territory or account assignments
- Coaching
- Training
- Pipeline reviews
- Performance management
- Professional development
- Quality and ethical standards
Cross-Department Collaboration
Executive Leadership — sales strategy and significant commercial opportunities.
Business Development — partnerships, markets, and strategic opportunities.
Marketing — lead generation, campaigns, and sales materials.
Finance & Accounting — pricing, revenue, billing, and financial requirements.
Legal & Business Affairs — contracts and legal terms.
Operations & Administration — service-delivery coordination.
Project Management — project handoffs and implementation.
Corporate Communications & Public Relations — approved external communications.
IT / Production / Creative Departments — technical scope and delivery requirements.
Customer Service & Support — ongoing customer issues and service experience.
Qualifications
- Bachelor’s degree in Business Administration, Sales, Marketing, Communications, Management, or a related field preferred.
- Significant professional experience in sales, account management, client relations, business development, commercial management, or related work.
- Previous sales leadership or management experience strongly preferred.
- Demonstrated ability to develop client relationships.
- Strong negotiation and presentation skills.
- Strong commercial judgment.
- Excellent written and verbal communication.
- Strong leadership and team-management ability.
- Ability to manage complex sales pipelines.
- Strong organizational and analytical skills.
- Financial and pricing awareness.
- Professional judgment and integrity.
- Ability to maintain confidential client information.
Preferred Skills
Experience involving one or more of the following is highly desirable:
- B2B sales
- Account management
- Client relations
- Sales leadership
- Business development
- Consultative selling
- Sales operations
- CRM systems
- Commercial negotiations
- Proposal development
- Entertainment
- Music
- Media
- Technology
- Creative services
Leadership Expectations
The successful candidate should demonstrate:
- Leadership
- Commercial judgment
- Integrity
- Communication
- Relationship building
- Accountability
- Strategic thinking
- Negotiation ability
- Professionalism
- Organization
- Client focus
- Strong follow-through
Career Development
A potential career path may include:
Director / Manager of Sales & Client Relations → Senior Director / Head of Sales → Vice President of Sales / Chief Commercial Officer → Senior Executive Leadership
Professional development may include Sales Leadership, Strategic Accounts, Commercial Strategy, Negotiation, Business Development, Revenue Operations, or Executive Management.
Location
Poconos, Pennsylvania
The position will involve office-based work as well as client meetings and may require travel to company facilities, client locations, studios, production sites, conferences, industry events, or other approved business locations.
Client schedules, commercial negotiations, productions, events, or major opportunities may occasionally require travel, evening, weekend, holiday, or irregular-hour availability.
Employment Type
Full Time
Department
Sales & Client Relations
Reports To
Senior Management / Executive Leadership
About The Antwi Group
The Antwi Group is a growing organization operating across creative, entertainment, media, and related business sectors. Our teams bring together creative talent, technical expertise, management, financial discipline, technology, production, operations, and business development to build projects and opportunities designed for long-term growth.
Application
Interested candidates should submit an application outlining their education, sales, client-relations, account-management, business-development, commercial, negotiation, leadership, or related professional experience and other relevant qualifications.
Applicants may also be asked to provide a résumé/CV, professional references, and examples or summaries of relevant professional sales experience that the applicant is legally permitted to share.
Applicants should not submit confidential client lists, customer contact information, proprietary pricing, sales pipelines, contracts, proposals, revenue information, trade secrets, or other confidential materials belonging to current or previous employers, clients, or business partners.
The Antwi Group is an equal opportunity employer. We consider qualified applicants without regard to characteristics protected by applicable law.