The Antwi Group is seeking a motivated, professional, relationship-focused, and commercially driven Sales Executive to join our Sales & Client Relations Department.
Working under the direction of the Director / Manager of Sales & Client Relations and Sales Manager, the Sales Executive will identify prospective clients, develop qualified sales opportunities, conduct outreach, participate in discovery meetings, present company capabilities, coordinate proposals, support authorized commercial negotiations, maintain accurate sales records, and help convert appropriate prospects into clients of The Antwi Group and its businesses.
The Sales Executive will represent services and commercial opportunities across the organization’s creative, entertainment, music, media, technology, production, and related business activities, depending on assigned markets and business units.
The role requires professional prospecting, strong communication, relationship-building ability, commercial awareness, organization, persistence, integrity, and the ability to understand a prospective client’s needs before recommending appropriate company services.
Sales Executives must accurately represent company capabilities and should never make pricing, contractual, technical, delivery, or other commitments beyond their assigned authority.
Key Responsibilities
- Identify prospective clients and sales opportunities.
- Conduct professional outbound prospecting.
- Respond to assigned inbound sales inquiries.
- Research prospective companies and professional contacts.
- Qualify potential sales opportunities.
- Conduct or participate in discovery meetings.
- Understand prospective-client requirements.
- Present appropriate company capabilities and services.
- Prepare sales presentations.
- Assist with proposal development.
- Coordinate pricing requests.
- Support authorized commercial negotiations.
- Maintain consistent prospect follow-up.
- Manage assigned sales opportunities.
- Maintain accurate CRM records.
- Update pipeline stages and next actions.
- Develop professional prospect and client relationships.
- Coordinate internal specialists for complex opportunities.
- Support contract coordination.
- Assist with client onboarding and internal handoff.
- Identify appropriate account-development opportunities.
- Attend approved networking and industry events.
- Maintain sales activity records.
- Protect confidential client and commercial information.
- Follow company sales, ethical, pricing, and authorization procedures.
Prospecting
The Sales Executive may develop prospects through:
- Professional outreach
- Website inquiries
- Marketing-generated leads
- Business Development referrals
- Existing-client referrals
- Networking
- Industry events
- Conferences
- Professional organizations
- Partnerships
- Publicly available business information
- Other approved sources
Prospecting should be professional, relevant, and consistent with applicable requirements.
Prospect Research
Before significant outreach, the Sales Executive may research:
- Company
- Industry
- Products or services
- Public business activities
- Relevant professional contacts
- Potential business requirements
- Current projects where publicly available
- Other appropriate information
Research should use legitimate professional sources.
Lead Qualification
Prospective opportunities may be evaluated based on:
- Business need
- Service fit
- Timing
- Budget where known
- Decision process
- Required capabilities
- Commercial potential
- Operational feasibility
- Strategic relevance
Qualification should help focus company resources on appropriate opportunities.
Initial Outreach
Professional outreach may occur through approved:
- Telephone
- Networking
- Professional social platforms
- Industry events
- Referrals
- Other business channels
Communications should clearly identify The Antwi Group and the purpose of the outreach.
Discovery
During discovery, the Sales Executive may seek to understand:
- Client objectives
- Current challenges
- Required services
- Desired outcome
- Timeline
- Budget considerations
- Stakeholders
- Decision process
- Technical requirements
- Operational requirements
- Existing solutions
- Relevant constraints
Discovery Records
Important information should be recorded accurately in the company’s approved CRM or sales-management system.
Solution Development
After understanding the client’s requirements, the Sales Executive may coordinate with appropriate internal teams to determine:
- Relevant services
- Potential scope
- Technical feasibility
- Resource requirements
- Delivery timeline
- Pricing requirements
- Other commercial considerations
The Sales Executive should not independently design technical solutions outside their expertise.
Sales Presentations
The Sales Executive may present approved information involving:
- The Antwi Group
- Relevant company businesses
- Services
- Creative capabilities
- Recording capabilities
- Production capabilities
- Media services
- Technology services
- Music-related services
- Relevant commercial solutions
Presentations should accurately represent company capabilities.
Demonstrations
Where applicable, the Sales Executive may coordinate demonstrations or presentations with appropriate:
- Technical personnel
- Creative personnel
- Production teams
- Business-unit representatives
- Product specialists
- Management
Proposal Development
The Sales Executive may assist with proposals containing:
- Client requirements
- Proposed services
- Scope
- Deliverables
- Timeline
- Pricing
- Assumptions
- Responsibilities
- Commercial information
- Next steps
Significant proposals should receive appropriate internal review.
Pricing
The Sales Executive may communicate approved pricing.
Any:
- Discounts
- Special pricing
- Custom pricing
- Bundled pricing
- Extended payment arrangements
- Other pricing exceptions
must receive appropriate authorization.
Commercial Negotiations
Within assigned authority, the Sales Executive may discuss:
- Pricing
- Scope
- Deliverables
- Timing
- Service expectations
- Commercial requirements
Matters outside delegated authority should be escalated.
Contract Coordination
The Sales Executive may provide appropriate information to Sales leadership and Legal & Business Affairs regarding:
- Client
- Scope
- Proposal
- Pricing
- Deliverables
- Timeline
- Negotiated commercial points
The Sales Executive should not provide legal advice or unauthorized contract interpretations.
Opportunity Management
Assigned opportunities may progress through:
Lead → Qualification → Discovery → Proposal → Negotiation → Contract → Won / Lost
The Sales Executive should maintain accurate stage information.
Pipeline Management
Each active opportunity should normally contain:
- Prospect
- Primary contact
- Opportunity
- Estimated value where appropriate
- Current stage
- Expected timing
- Last activity
- Next action
- Relevant notes
Follow-Up
Effective sales follow-up may involve:
- Requested information
- Proposal follow-up
- Meeting scheduling
- Questions
- Internal coordination
- Decision timelines
- Next steps
Follow-up should be persistent but professional.
Sales Activity
Depending on assigned objectives, activity may include:
- Prospect research
- Outreach
- Calls
- Emails
- Meetings
- Presentations
- Proposals
- Follow-ups
- Networking
- Client visits
Activity should focus on meaningful sales development rather than activity volume alone.
Client Onboarding
When an opportunity becomes a client, the Sales Executive may help transition information involving:
- Client contacts
- Signed agreement
- Scope
- Deliverables
- Timeline
- Commercial commitments
- Relevant communications
- Important expectations
The team responsible for delivery should receive accurate information.
Internal Handoff
The Sales Executive may participate in:
Sales → Account Management → Project / Operations Team → Service Delivery
The Executive should remain available to clarify sales-stage information when necessary.
Client Relationships
Depending on account assignments, the Sales Executive may continue supporting relationships through:
- Follow-up
- Account meetings
- Opportunity discussions
- Renewal coordination
- Additional-service discussions
- Relationship development
Account Development
The Sales Executive may identify legitimate opportunities for:
- Additional projects
- Expanded services
- Other relevant Group services
- Renewals
- Long-term commercial relationships
Recommendations should be based on client requirements.
Cross-Selling
The Antwi Group may provide services through multiple businesses.
Where appropriate, the Sales Executive may introduce another Group service when it directly relates to a client’s identified needs.
CRM Responsibilities
The Sales Executive should maintain accurate records involving:
- Leads
- Contacts
- Companies
- Opportunities
- Communications
- Meetings
- Proposals
- Pipeline stage
- Next action
- Expected timing
- Outcomes
Sales Forecast Support
The Executive may provide information regarding:
- Active opportunities
- Estimated value
- Expected decision dates
- Current stage
- Known risks
- Client feedback
Forecast information should be based on available facts and clearly understood as an estimate.
Lost Opportunities
When known, the Executive may document reasons such as:
- Budget
- Timing
- Pricing
- Competitor selection
- Service fit
- Project cancellation
- Internal client decision
- Other legitimate reasons
Marketing Coordination
The Sales Executive may work with Marketing regarding:
- Marketing-generated leads
- Campaign follow-up
- Sales materials
- Events
- Presentations
- Case studies
- Prospect feedback
- Market observations
Business Development Coordination
The Executive may coordinate with Business Development regarding:
- Strategic prospects
- Partnerships
- New-market opportunities
- Corporate relationships
- Significant commercial opportunities
Finance Coordination
The Sales Executive may work with Finance through appropriate Sales leadership regarding:
- Pricing
- Billing requirements
- Payment structures
- Client financial requirements
The Sales Executive should not independently alter approved financial terms.
Music & Entertainment Opportunities
Depending on assignment, sales opportunities may involve:
- Recording services
- Music-related services
- Distribution-related services
- Media production
- Video production
- Creative services
- Entertainment projects
- Other approved offerings
Relevant technical or business-unit personnel should confirm specialized requirements.
Client Meetings
Meetings may occur:
- At company offices
- At client locations
- Virtually
- At studios
- At production sites
- At conferences
- At industry events
- At other approved professional locations
Professional Representation
When representing The Antwi Group, the Sales Executive should demonstrate:
- Professional communication
- Appropriate preparation
- Respect
- Accuracy
- Reliability
- Appropriate appearance for the setting
- Strong follow-through
Sales Ethics
The Sales Executive must not knowingly:
- Misrepresent company capabilities.
- Provide false information.
- Make unauthorized guarantees.
- Offer unauthorized pricing.
- Make unauthorized contractual commitments.
- Conceal known material limitations.
- Improperly use confidential information.
- Offer inappropriate incentives.
Conflicts of Interest
Potential conflicts involving prospects, clients, referrals, or commercial opportunities should be disclosed according to company procedures.
Confidentiality
The Sales Executive may have access to:
- Client information
- Prospect information
- Pricing
- Proposals
- Contracts
- Sales pipelines
- Revenue information
- Business strategies
- Projects
- Artists
- Productions
- Technical requirements
- Negotiation information
Such information must only be accessed, used, and shared for legitimate authorized company purposes.
Cross-Department Collaboration
Sales & Client Relations Leadership — pipeline, sales strategy, pricing, and approvals.
Account Management — client handoff and relationship development.
Business Development — strategic opportunities and partnerships.
Marketing — leads, campaigns, events, and sales materials.
Finance & Accounting — authorized pricing and financial requirements.
Legal & Business Affairs — contracts and legal matters.
Project Management / Operations — service-delivery handoff.
Creative / Technical / Production Departments — scope and technical requirements.
Customer Service & Support — ongoing customer-service matters.
Qualifications
- Bachelor’s degree in Business Administration, Sales, Marketing, Communications, Management, or a related field preferred.
- Professional sales, account-development, business-development, customer-facing, or related commercial experience preferred.
- Strong written and verbal communication.
- Strong relationship-building abilities.
- Professional presentation skills.
- Strong organization and time management.
- Ability to conduct professional prospect research.
- Ability to manage multiple opportunities simultaneously.
- Commercial awareness.
- Strong follow-through.
- Professional judgment and integrity.
- Ability to maintain confidential client information.
Preferred Skills
Experience involving any of the following is a plus:
- B2B sales
- Consultative selling
- Business development
- Client acquisition
- Prospecting
- Account management
- CRM systems
- Proposal development
- Commercial negotiations
- Entertainment
- Music
- Media
- Technology
- Production
- Creative services
Professional Expectations
The successful candidate should demonstrate:
- Communication
- Relationship building
- Motivation
- Integrity
- Professionalism
- Organization
- Commercial awareness
- Persistence
- Accountability
- Client focus
- Responsiveness
- Strong follow-through
Career Development
A potential career path may include:
Sales Executive → Senior Sales Executive / Account Manager → Sales Manager → Director / Manager of Sales & Client Relations → Senior Sales Leadership
Employees may also develop toward Strategic Accounts, Business Development, Partnerships, Revenue Operations, Commercial Strategy, or Business-Unit Leadership.
Location
Poconos, Pennsylvania
The position may involve a combination of office-based sales work, virtual meetings, client visits, and approved travel to studios, production locations, conferences, industry events, and other business locations.
Client schedules, events, negotiations, productions, or significant commercial opportunities may occasionally require travel, evening, weekend, holiday, or irregular-hour availability.
Employment Type
Full Time
Department
Sales & Client Relations
Reports To
Director / Manager of Sales & Client Relations / Sales Manager
About The Antwi Group
The Antwi Group is a growing organization operating across creative, entertainment, media, and related business sectors. Our teams bring together creative talent, technical expertise, management, financial discipline, technology, production, operations, and business development to build projects and opportunities designed for long-term growth.
Application
Interested candidates should submit an application outlining their education or training, sales, business-development, client-relations, account-management, customer-facing, commercial, or related professional experience and other relevant qualifications.
Applicants may also be asked to provide a résumé/CV, professional references, and appropriate examples or summaries of relevant sales achievements or experience that they are legally permitted to share.
Candidates with developing professional sales experience may be considered if they demonstrate strong communication, relationship-building ability, motivation, professionalism, integrity, organization, persistence, and a willingness to learn.
Applicants should not submit confidential client lists, prospect databases, customer contact information, proprietary pricing, sales pipelines, proposals, contracts, revenue information, trade secrets, or other confidential materials belonging to current or previous employers, clients, or business partners.
The Antwi Group is an equal opportunity employer. We consider qualified applicants without regard to characteristics protected by applicable law.